I’ve been doing some research for my company on more inexpensive methods to create business traffic for us. Luckily, I come out of the more tech generation, so I definitely put in our initial business plan the benefits of our website to get information out to our potential customers. But it wasn’t until recently, when I was looking for new ways to market, that I came across something known as local search engine optimization.

Local search engine optimization holds the key to help me better lay out my website and its contents to make it less of an information tool and more of a marketing tool. I think everyone would agree that having a website is one of the most beneficial things you can have. If you have some time and are fairly tech savvy, you can build one yourself. If not, there are plenty of people out there that can build one for peanuts compared to what it can offer you. But instead of just laying out information about what we do, the services and products we provide, and where you can find us, I’ve taken some time to learn about this new tool.

The rationale behind local search engine optimization is understanding how the big search engines work. Since we’re not the ones that have to program the search engines and stuff, luckily we don’t need to go much deeper than that. Basically, a search engine trolls the web to find web pages that feature the words that most people search for. Say you are searching for “aspen trees Denver”. Any site that features those words will come up in your search results. Furthermore, the ones that have those words used a few times throughout the website then the search engine will consider it to be a more accurate match, putting it near the top of the search results.

So if you have “aspen trees Denver” on your site five times and your competitor only has it three times, the search engine will consider you a better match, moving you up in the results. This is what is known as local search engine optimization. And the best part of it all? It’s completely free! All that’s required of you is to highlight what key phrases and words people may use to look for your type of business then make sure you use them when you are creating web content on your web page.

This is one of the most solid and effective means of advertising that you can employ. Learn more at http://www.marketmybusinesslocal.com .

Tags: advertising, business, campaigns, internet, local, marketing, optimization, popular, SEO, small business, web sites

This entry was posted on Wednesday, May 27th, 2009 at 6:01 pm and is filed under Local Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.